The Financial Express [FRONT PAGE][ECONOMY]

Sunday, May 4 1997

Trikaya Grey founder dead


MUMBAI, May 3: Ravi Gupta, the founder of Trikaya Grey, died of stomach cancer on Saturday morning. He was 59 and is survived by his wife, a daughter and two sons.

As managing director, Gupta was responsible for elevating Trikaya to the sixth largest agency in 20 years with a turnover of around Rs 200 crore.

The advertising industry was taken aback by the news. Describing Gupta as a stalwart, Lintas India chief executive Prem Mehta, said, "He had set up an excellent agency and his absence will be felt by the entire industry," said Mehta.Enterprise-Nexus chief Mohammed Khan said, "Gupta went through trying times before transforming Trikaya into the country's best agency. He was not creative himself, being a mining engineer, but knew how to treat creative people.

It's sad that he is no more.. he has left behind a great agency." Ulka-FCB head Anil Kapoor said he had the pleasure of working with Gupta in MCM in the early 70s." There aren't too many professionals of this stature today," said Kapoor.

Euro RSCG chief executive officer Ishan Raina expressed grief at Gupta's demise and said his passing was a great loss to the advertising world.

McCann-Erickson president and CEO Sorab Mistry said that Gupta's was one of the most creative agency.

``While Grey is an international entity, the Trikaya part is known for its creativity,'' he said. Trikaya was set up by Gupta with just five staffers in 1977. He gave a new dimension to Indian advertising. The agency began to get noticed for its powerful ads which brought a fresh originality.

Trikaya's ads were known for their flexibility with heavy copy ads like Real Value and others like Ambuja Cements where the picture said it all.

Trikaya's first break came in 1981 with the Thums Up account where the agency pioneered the corporate and lifestyle genres of advertising in India. The `Happy days are here again ..' campaign was an instant success.

Other well known campaigns include Arvind Mills, Dunlop Spectrawide, Aristocrat and the Lalbhai group.

Gupta's tryst with advertising began in 1963 when he joined Ulka. He later moved to Shilpi, Interpub and then to Mass Communication & Marketing (MCM) as general manager. At MCM, he handled Binaca Top, Silvikrin, Bush Radios and Godfrey Philips.

Trikaya got affiliated with Grey Inc, New York in 1985 which currently 40 per cent in the agency. Gupta's achievements include A&M's advertising man of the year in 1994 and Calcutta Ad Club's hall of fame.

Copyright © 1997 Indian Express Newspapers (Bombay) Ltd.



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