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Wednesday, July 15, 1998

Marketplace Briefing 

VVF unveils soap brand for children: VVF Ltd, the manufacturer and exporter of personal care products, has launched Doy, a soap for children in India. Made in attractive animal shapes, Doy is targeted at children between three years and 11 years. With a TFM of 80 per cent, Doy is priced at Rs 13 for a 75gm pack. The Doy pack is embossed with Bacter Shield, a trade mark which signifies the product's antibacterial properties. Pitted against Johnson's Kids, a product from the Johnson & Johnson stable, Doy will compete for shelf space in a potential Rs 180 crore market for kiddie soap. Interestingly, VVF has been manufacturing Johnson Kids for Johnson & Johnson on contract. However the launch of Doy will not effect the contract agreement between the two companies, said sources at VVF. The company also manufactures other soap brands on contract including, Imperial Leather, Dettol and Johnson & Johnson Baby soaps.

555 to host World DJ mixing championship 1998: DMC (Disco Mixing Club) London, inconjuction with the recently launched cigarette brand State Express 555 are hosting the "World DJ mixing championship in 1998." Organised for several years in succession by DMC London with 30 participant companies, India will be represented in the contest for the first time. Wizcraft Entertainment Agency has been awarded the exclusive rights by the DMC London to manage the India leg of the contest. India's representative to the championship will be shortlisted from a national search across Mumbai, Delhi, Calcutta, Bangalore, Madras, Pune, Hyderabad and Goa.

Uncle Chipps in 70g packs, four variants: The Delhi-based potato chips maker, Uncle Chipps Ltd has introduced potato wafers in bigger value for money 70g packs at Rs 15. Available in four flavours viz, plain salted, spicy treat, paapri chaat and tomato punch at present, the company plans to cover all the flavours. Uncle Chipps has an introductory gift of a toy free with each pack. The brand enjoys 71 per cent share of the organised potato waferssegment.

Now, a magazine for computer courses: For those who wanted a comparative spreadsheet of different courses at various computer training institutes before you enrolled into one, here is a ready reckoner. Mumbai-based Maglomedia has launched a magazine which not only acts as a handy guide to the different courses, but also informs you about the status of different present and emerging technologies. Called Super Gold Computer Education, it is priced at Rs 20 and is available at leading computer book stores and news stands. The magazine details the kind of courses available -- right from low end to multimedia and high-end technologies like ERP and datawarehousing.

Parle Products launches Monaco variants: Parle Products has launched two variants of its popular salted biscuit, Monaco, Monaco zeera and Monaco cheese. Monaco zeera has been launched nationally and is priced at Rs 7 for a 75g pack. Monaco cheese however has been launched only in major cities in the north and west. Thecheese variant has been priced at Rs 8 for 75g. The regular Monaco 75g pack will also continue to be available in the market.

Digital hearing aids from Siemens: Siemens has announced the launch of its first digital hearing instrument called Prisma. The product is available in different forms including Behind the Ear, In the Ear, In the Canal and Completely in the Canal. Prisma offers a unique combination of Digital Sound Processing (DSP) and Twin Mic System (TMS). The DSP allows digitisation of the incoming signal for quick analysis of the acoustic signal, which filters out noise and adds clarity to speech signals. The Twin Mic System allows the user to understand conversations even in noisy environments, whereby, just a push of a button channelises the hearing the intended direction.

Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.


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