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Breakdown? Just call Cross Roads 

For as little as a rupee a day, you can keep your car in good shape. A Delhi based company, Cross Roads, is providing this service for road users.

With the number of cars on the Capital's roads nearing 2.9 million, and lifestyles consequently getting faster, people have little time left to maintain their cars and send them for regular servicing. This leads to breakdowns on the roads. That is why, says vice-president Harish Lakhera, Cross Raods decided to provide this simple yet essential service at a price few will refuse.

``The strength of Cross Roads is its service. We have 24 mobile car helpline vans stationed 12 kms apart. Each vehicle covers a radius of roughly 6 kms. In some cases, the vans are positioned even closer, depending on the traffic. We provide all this for an annul membership fees of Rs 365,'' says Lakhera. The annual fees covers all the on site repairs but major repairs will have to borne by the owner.

The number of vans varies according to area needs. Three vans each have been stationed at Noida, Gurgaon and Faridabad and 15 vans in the Delhi area, says Lakhera. These mobile vans reach the distressed caller within 30 minutes of receiving a call anywhere in Delhi, Noida, Gurgaon and Faridabad. Each van is fitted with a Procall Motorola wireless set over which the control room issues instructions. The central control room in Rohini is equipped with three cellphone lines and four MTNL lines, and is managed round the clock.

While admitting that the Rs 365 service fee does not cover all the charges, Cross Roads has made a niche for itself, its growing number of members being sufficient indication. The number of members has crossed the 30,000 mark in just one year. Plus, there are corporate clients like Gillette, Nokia, Airtel, Dabur, Ericsson, United Breweries, Pepsi and Ranbaxy.

Cross Roads members are also offered special discounts from Bharat Petroleum such as an 8 per cent discount on all Automol lubricants, engine oils, gear oils and brake oils. Also, all BPCL petrol pumps and retail outlets in Delhi offer Cross Roads members a 10 per cent discount on servicing.

So, if your car breaks down while you're on your way to an important business deal, don't panic, just call Cross Roads at 716 8221.

Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.

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