Calgonit -- Reckitt launchesfirst post-merger product
As a countdown to the Reckitt-Benckiser merger process in India, RCIL has started the roll-out of Benckiser's basket of brands in the country.
Ford India uses icons to drive birthday josh
Auto major Ford India's brand philosophy of Josh and Josh machine Ikon is donning new colours. Literally. The company has lined up a major promotional campaign under which two art `icons' will dress up the Ikon in exciting colours and designs.