The latest in the series is "stopover packages" at competitive prices, including a visit to the Taj.
Besides drawing more passengers, the latest effort also aims at promoting its T3 hub in the capital, which is being used by about 3,000 AI's transit passengers daily.
"The stopover package will enable passengers transfer-connecting on AI flights over Delhi to experience the city, with a range of accommodation on offer to fit all budgets," Air India said in a statement.
The domestic passenger data for the last six months show consistent increase in the national carrier's market share with the airline gaining 4.6 per cent between May and October, pushing the till recently No 1 operator Jet Airways to the third slot with 20.8 per cent market share in October, after no-frills carrier IndiGo's 27.8 per cent.
Air India has established Delhi as its hub and it has designed its flight schedule in a manner that facilitates easy transfer connections at the T3, particularly from domestic to international flights and vice versa.
The packages offer the facility of web-based hotel booking, airport/hotel transfers and sightseeing options in and around Delhi, Air India said.
A range of hotels, from budget to 5-star category, located in and around the airport having made available under various packages, including the hotel located inside T3 itself, it added.
Besides, the stopover packages also offer 'day rates', which allows 'wash-and-change' facilities to the passenger at select hotels.
In addition, it also offers overnight stay rates inclusive of airport pick-up, breakfast & taxes with option to upgrade room, extended stay, day-use rates for 'wash-and-change' facility (4/6 hrs as per hotel rules), departure transfers, sightseeing as well as a day trip to the Taj Mahal, the release said.