expressindia.indianexpress.com
expressindia web
HomeBlogsCricketAstrology ShoppingTendersClassifieds Reader Comments
Font Size
Expressindia » Story

Coke rivalry: Pepsi to sign Myanmar deal

Agencies

Posted: Nov 13, 2012 at 1619 hrs IST
PepsiCo Inc is in talks to sign a bottling agreement in Myanmar. (Reuters)

Shanghai PepsiCo Inc is in talks to sign a bottling agreement in Myanmar, ramping up the competition with Coca-Cola Co as they fight for market share in a country emerging from decades of isolation.

Coke, which shipped drinks to customers in Myanmar this year for the first time in six decades, said in September that it is already working on setting up a bottling venture with a local company.

Interest in Myanmar by multinational firms has surged after President Thein Sein, who took office in March 2011 at the head of a quasi-civilian government, undertook economic and political reforms that persuaded Western countries to suspend sanctions.

We want to establish local production, Saad Abdul-Latif, chief executive of PepsiCo Asia, Middle East and Africa, told reporters in Shanghai on Tuesday. We will be signing that within the next year or so.

Saad was speaking in Shanghai, where the firm opened its largest food and beverage research centre outside of North America.

In August, PepsiCo said it has signed an agreement with Diamond Star Co Ltd to distribute PepsiCo beverage brands in Myanmar.

Under the terms of the agreement, Diamond Star - one of the largest packaged-goods distributors in Myanmar - has exclusive rights to import, sell and distribute Pepsi-Cola, 7-Up and Mirinda.

Print
 
Post Comments
Name* Email ID*
Subject* Country*
Message*
Characters remaining
 
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
I agree to the terms of use.

Latest News

Business

Showbiz

Sports

Trouble mounts for Sreesanth as Mumbai cops gather more evidence

Kings XI Punjab end IPL 2013 campaign with a win

5 differently abled orphan girls beaten, raped in Jaipur residential school

Karnataka CM Siddaramaiah inducts 28 ministers, keeps tainted away

Infiltration bid foiled near LOC, two army men die in ambush

1993 serial blasts case: Sanjay Dutt surrenders before TADA court

No arrest for posts on social sites without permission: Supreme Court

More
© The Indian Express Limited. All rights reserved
Advertise With Us | Privacy Policy | Feedback | Express Group | Site Map