The publication has become embroiled in a racism row after it included a series of new race-specific categories to its “100 Sexiest Women of the 21st Century” poll, the Daily Mail reported.

Critics have slammed the lads’ glossy for suggesting some women “are only attractive in the context of their own ethnicity” after awarding titles for ‘Sexiest Chinese Chick’, ‘Sexiest Indian Chick’ and, most tenuous of all, ‘Sexiest Pregnant Sri Lankan’.

Ziyi Zhang was named ‘Hottest Chinese Chick’ while the somewhat dubious title of ‘Hottest Pregnant Sri Lankan’ went to British rapper M.I.A.

However, Critics argue that while there is nothing wrong in principle with saying somebody is an “attractive Chinese or Indian woman”, singling some out for their ethnic roots and others not suggests they “are not beautiful simply because they are beautiful... but are only attractive in the context of their own ethnicity.”