Gold of 99.9 and 99.5 per cent purity added Rs 100 each to Rs 32,950 and Rs 32,750 per 10 grams, respectively in the bullion market here. Sovereigns held steady at Rs 25,650 per piece of eight grams.

While in Mumbai, gold surged by Rs 155 to close at Rs 32,640 per 10 grams, in Kolkata, it rose by Rs 170 to Rs 33,000. Similarly in Chennai, it gained Rs 85 to Rs 32,815 per 10 grams.

The prices in Delhi bullion market surpassed the previous record of Rs 32,900 set on September 14.

Gold has become costlier by Rs 550 in the last four trading days.

Traders attributed the upward trend in gold prices to weakness in rupee.

"Gold rates in the domestic market have increased mainly due to rupee depreciation against the strong dollar and higher demand for wedding jewellery," SMC Comtrade Chairman and Managing Director D K Aggarwal said.

Rupee today declined for the fifth day in a row and lost 22 paise to close at 55.73 against the US dollar. A weak rupee will increase the import cost of gold.

India is the world's biggest consumer of gold.

The rise in domestic prices not not linked to global market where the precious metal today rose marginally to USD 1,750 per ounce at New York, Aggarwal said.

They added that the trading sentiment has turned bullish on rising demand for the ongoing wedding season.