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Google Pac-Man doodle cost $120m in lost productivity

Agencies

Posted: May 26, 2010 at 1033 hrs IST
Pac-Man's 30th birthday led to almost five million wasted hours and cost the economy around 120 million dollars.

London Workers playing Google's animated Pac-Man doodle, designed to mark the game’s 30th birthday, has caused around 120 million dollars in lost productivity, according to an analyst.

Tony Wright, founder of Rescue Time, a tool that enables businesses to measure how time and attention is being spent, said that the launch of Animated Google logo designed to mark Pac-Man's 30th birthday on Friday led to almost five million wasted hours and cost the economy around 120 million dollars.

He estimated that Google had around 505 million unique users on the day the Pac-Man Google Doodle went live.

And the game consumed 4,819,352 hours of employee time, costing the economy an estimated 120,483,800 dollars.

"For that same cost, you could hire all 19,385 Google employees. That includes Larry and Sergey, right down to the janitors. You could hire them for six weeks – imagine what you could build with that army of manpower," the Telegraph quoted Wright as saying in a blog post.

Netizens were delighted to discover the animated Pac-Man doodle on Google''s home page last Friday—it was Google’s first interactive logo.

Web users could play the game by clicking "Insert coin".

Marissa Mayer, vice president of user experience at Google, said the company had been "overwhelmed, but not surprised" by the reception given to the Pac-Man doodle.

"Due to popular demand, we're making it permanently available at google.com/pacman," she said.

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Do no EVIL by David Lee Evans on 28 May 2010

Do no EVIL! Ha

not true by jan on 27 May 2010

People need break some time to continue the work, little break could increase productivity in the other side, thanks to google for increasing productivity

Experience Designer by San on 26 May 2010

Would the great analyst please tell us how such astounding figures were conjured? These are at best guesstimates and warrant as much attention as a "believe it or not" factoid.

It's Google's Money by Himanshu on 26 May 2010

Let them decide what their employees do. Did it have any impact on the search engines? Or any of the other features that Google provides?

Nothing gets wasted by Manas on 26 May 2010

Google at least have shown some joy in everyone's mundane lives. Why do we always have to end up counting profits and losses in terms of money? Its a good break, and even the person who is evaluating the loss will eventually die one day, so a little play is good.

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