Starting his journey with erotic-thrillers like 'Murder', 'Zeher', 'Kalyug' and others, Hashmi moved on to try different roles in 'Once Upon A Time in Mumbai', 'The Dirty Picture', 'Murder 2', 'Jannat 2', 'Raaz 3' and 'Shanghai'. Hashmi believes that the only thing that has changed is that he is now called a 'hit' actor.

"I am still kissing in my films and will keep doing that. But I am lucky to have earned the 'hit' tag as I have always opted to work on unique films," Emraan told reporters here at the DVD launch of 'Raaz 3.'

Although the actor has done movies spread across various genres from romance to crime thrillers Emraan calls horror his favourite space.

"This (horror) is one of my favorite genres. Whenever I have done this genre, it has worked. This ('Raaz 3') film has pushed the envelope," he said.

Released on September 3, 'Raaz 3' directed by Vikram Bhatt had Emraan, Bipasha Basu and newbie Esha Gupta in the lead. The 3D film did good business at the box office.

"The best thing about the 'Raaz 3' DVD is you can watch it in 3D, 2D on a standard screen," Emraan said.

'Raaz 3' a horror thriller film is a sequel to 'Raaz - The Mystery Continues', which itself was a sequel to 'Raaz'.

The third installment in the 'Raaz' series revolved around the downfall of an actress and how she turns to black magic to secure her position in the industry.

"Every film in the franchise is a hit. 'Raaz 3' was Vikram's vision and I am happy that the film has done so well. This is not only the largest horror franchise; it is one of the few horror films that have reached this level at the box office," producer Mahesh Bhatt said.