While Anubhav had signed Madhuri a while ago, Juhi came on board recently taking this project a notch higher. 'Gulaab Gang' is an action drama with the two women at loggerheads and hence Anubhav thought it would be best to have two power-house performers like Madhuri and Juhi sharing screen space. The film is named after a popular women's group in U.P. that takes up the cause of women fighting against various injustice such as domestic violence, sexual harassment, dowry etc.
'Gulaab Gang' is written and directed by debutant Soumik Sen who incidentally is also composing the music for this film.