The 35-second provocative television ad was released by the NRA ahead of Obama's proposed announcement on gun control to prevent the shootouts like the one in a Connecticut school last month that killed 26 people including 20 students.
"Are the president's kids more important than yours?" the ad asks and criticises Obama for saying he is "sceptical" that armed security is the solution to violence in schools.
"Then why is he skeptical about putting armed security in our schools, when his kids are protected by armed guards at their school," the ad says.
"Obama demands the wealthy pay their fair share of taxes," the narrator says.
"But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours," he adds.
The NRA has been campaigning against any gun control measures arguing that this is enshrined in the constitution.
In fact it has suggested keeping armed guards in schools to prevent the incidents like Connecticut school shooting.
Following the incident, Obama tasked Vice President Joe Biden to work on proposals that can reduce such deadly attacks. Biden submitted his proposals yesterday.
Obama is scheduled to come out with his proposals later today which among others includes back ground check.
The official mouth-piece of the War/Weapon Industry has initiated an aggressive ugly marketing campaign. It has got a godly grip over the NEED-DEMAND-SUPPLY variables not only in the U.S.A but all around the world. They are highly equipped and determined to manipulate these variables at their will and extract a favourable win-win situation for the survival and excellence of their MAFIA INDUSTRY. Lets see whether Human beings can overcome this challenge and resist this dirty manipulation which is not new but it is going since long time. The struggle between HAVES and HAVE-NOTS is ETERNAL and the subsequent trade-off shall and most probably determines the daily outcome, which we perceive or experience what is called as LIFE. Anyway its a free market so the Market forces would be the major determinant factor for the outcome. Hope the so-called/perceived Good defeats the EVIL!! A heart-felt wish. Mr. Obama is just a drop in the ocean, if he speaks up then he would be sent to meet Lincoln.
NRA is the taliban in US......WHAT DIRECTION SHOULD A LEARNED SOCIETY MOVE IN?. Progressively Need more arms or Less arms?. NRA IS DRIVEN BY LOBBY WHOSE BUSINESS IS MAKING KILLING MACHINES. ITS THEIR LIKELIHOOD. AND WHEN YOU ARE GOING TO TRY TO TAKE THAT AWAY....DON'T BE SURPRISED THEY ARE GOING TO SHOUT AT YOU. OBAMA DO THE NEEDFUL........DON'T GIVE A DAMN TO NRA.
And NRA guarantees that armed guards can stop every such attack and that no such armed guard will himself use his weapon(s) inappropriately ????