Silverwing Apparels has launched men’s wear brand Liebe, which is a 100 per cent premium cotton shirt range priced at Rs.499 to Rs.2999. In casual wear, the company has introduced Boys R Bad brand, which consists of 100 per cent cotton shirts, trousers, cargo trousers, fancy jeans and t-shirts. Boys R Bad range is priced from Rs.690 onwards. The company has introduced Looty brand in 100 per cent cotton shirts, priced at Rs. 199, Rs.299 and Rs.399.
As per the policy of Silverwing Apparels, these brands will not be available in shopping malls but they will be sold through all leading outlets. The company has appointed statewise distributors. For Mumbai, Western Maharashtra and Goa, Chokshi Garments are the sole distributors. M. Gopalkrishna, Managing Director of Silverwing Apparels Pvt Ltd stated that Silverwing Group is having state of the art weaving units at Ichalkaranji and Coimbatore, which manufacture 100 per cent cotton fabric. Silverwing Group is setting up garment manufacturing units at Bangalore and Gandhi Nagar Apparel Park at Gujarat. Silverwing Group also plans to bring a public issue of around Rs. 100 crore in the near future. The company plans to introduce exclusive range of accessories like belts, pouches, purses & perfumes in near future. The company is in the process of developing organic cotton shirts, which are to be launched around Diwali time.