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To cut carbon to size, 10/10/10 campaign takes off

Minty Grover

Posted: Oct 11, 2010 at 0147 hrs IST

Mumbai On Sunday, 350.org launched its worldwide 10/10/10 (October 10, 2010) environmental campaign to inspire people to lower the human carbon footprint. The mission of the campaign was twofold. Firstly to reduce carbon dioxide in the atmosphere to 350 parts per million (ppm), and to reduce carbon emission by 10 per cent this year and secondly they wanted to send a message to world leaders, “If we can get to work on solutions to the climate crisis, so can you.”

In India, 350.org had people organising various activities in more than 20 states. In Mumbai, most of the programmes began symbolically at 10.10 am. One was the Butterfly Effect, in which the Sprouts Environment Trust installed a butterfly garden at their office terrace near Malad station. It used compost made of recycled bio-waste to grow plants and vegetables that will provide food as well as increase bio-diversity by attracting diminishing species of butterflies. According to Sprouts Trust, “This demonstrates how even city dwellers can grow food crops in small and confined spaces along with managing their everyday food wastes.”

Organisations like the Priyadarshini Park Protectors and Jalebi Ink along with children ran educational campaigns to create awareness on environmental issues. Another organisation, the Bicycle Project, organised a bicycle ride from Bandra to Worli to encourage people to use environmentally friendly forms of transport.

Simona Terron, a Bicycle Project volunteer, said, “The event is targeting the young and young-at-heart, conscientious folks who care about the environment and want to make a difference.” Anand Pendharkar, Sprouts founder hopes his event will create a genuine “butterfly effect”, one that will show people all over the world how easy it is to manage their own garbage and be environmentally conscious in a way that beautifies all that surrounds them.

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