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Express concert to celebrate democracy

The Financial Express

Posted: Apr 14, 2004 at 1207 hrs IST

Let’s rock to democracy! Come April 17 and Mumbai will be witness to a unique spectacle as it would be the first ever concert held in celebration of our democracy. Despite its many shortfalls, the Indian electoral system is one of the most enduring spectacles of our nationhood based on the principles of adult franchise.

To be held at 7 pm at the Jamshed Bhabha Theatre, NCPA, the ‘Dabur Glucose- D Indian Express Vote Concert’ will feature Lucky Ali, Ila Arun, Leslie Louis, Shankar Mahadevan and Sonu Nigam and many more artists performing with a host of other personalities from all walks of life.

The concert is the culmination of a month-long ‘Show Them the Finger’ campaign initiated by the Indian Express group.

The campaign was launched to create awareness amongst the youth about contribution to the development of the country by casting their precious vote.

The Express Group also roped in celebrities from all walks of life to support the cause. Foremost amongst are Aamir Khan, Farhan Akhtar, Anil Ambani, Kumar Mangalam Birla, Preity Zinta, Rani Mukherjee, Urmila Matondkar, Lucky Ali, Rahul Bose, Cyrus Broacha, Kunal Vijaykar, Javed Akhtar, Shankar, Ehsaan, Loy, Leslie Lewis and Parizaad Zorabian.

Commenting on the initiative, Shekhar Gupta, Group CEO and Editor-in-Chief, The Indian Express, said: “The ‘Show Them the Finger’ campaign is an initiative taken by the Express group to bring awareness of the power that lies with the people. India is the world’s largest democracy and therefore, it is imperative that the youth of India realise that besides it being a Constitutional right, casting a vote also provides for an overall difference towards future of our country.”

Noted lyricist Javed Akthar, who has penned the lyrics for the campaign anthem, said: “While writing the lyrics for this anthem, I went back to the days when I first voted and exercised my Constitutional right to vote in free India. I want the youth of India to be motivated to vote and understand the consequence of their voting rights.”

The Indian Express group, in its endeavour to extend the reach of the message to the masses, has roped in Star Plus to telecast the event with Channel [V] doing a repeat telecast. Both these channels have a wide footprint across India in both urban and rural sector, thus reaching out to the masses. Go 92.5 will be the radio partner to the event.(Entry strictly by invitation only).

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